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World Sake Day

World Sake Day or "Nihonshu no Hi" is a significant day on the Japanese calendar. The celebrations are held annually on 1 October as the beginning of the 10th month signifies sake's 'New Year's Day.' This tradition started in 1978 and has become a day that Japanese people look forward to because it not only recognises sake and its contributions to Japanese culture, but commemorates its history and numerous skilled brewers. World Sake Day was declared and recognised by the Japan Sake Brewers Association.

Sakeware

The masu is a wooden drinking vessels used to drink sake. It is common practice to place a sake glass in the masu and generously pour the sake until it overflows. After drinking from the sake glass you can use the masu to top-up your glass or, better yet, simply drink from its square corner to enjoy a different and unique flavour of your sake.

Masu Cup


The masu is a wooden drinking vessels used to drink sake. It is common practice to place a sake glass in the masu and generously pour the sake until it overflows. After drinking from the sake glass you can use the masu to top-up your glass or, better yet, simply drink from its square corner to enjoy a different and unique flavour of your sake.

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